Influencer marketing has become a dynamic tool for companies looking to contact and interact with their target market in today's digitally linked environment.

Influencer Marketing and E-commerce success

Influencer marketing has become a dynamic tool for companies looking to contact and interact with their target market in today’s digitally linked environment. Influencers now have a large amount of influence over consumer behaviour and purchasing decisions thanks to the growth of social media platforms. In the past, companies have used the assistance of celebrities, athletes, …

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